Updated: Aug 18
In January of 2020 D&A Gardens approached Heartland Promotions to see if we could work together to design professional food labels for their retail products. After our initial discussion, we felt we were on the same page and would continue into the initial design phase. Oh yeah...did I say we had some very tight deadlines?
It was a bit of an adventure to figure each other out...but then that is the fun part of forming business partnerships...isn't it? We persevered through some design changes and eventually the final graphic design emerged. (Not exactly in time for our first deadline but what's a little delay between friends?)
Because we were working with Alberta prairie fruits, not all of them had commercial graphics available. D&A Gardens commissioned a local artist for a couple of the graphics we used. Once they were run through some graphic design "magic" the commissioned pieces were looking great with our other fruit graphics.
Juices, jams, jellies, and pie fillings are all traditional ways to enjoy the prairie fruit throughout the year. The burlap and natural backings reinforces that feeling with it's natural color and texture. Does it remind you of picnics of days gone by?
Not all their products are totally traditional - this one gives you a great updated twist on the tart cherries that are now grown on the prairies. I haven't tried it yet, but since I am a jalapeno fan I am pretty sure I will like it!
Designs in hand, the files were sent to an Alberta printer to be printed on permanent poly label stock. These labels look great and are a cost effective label for the food industry. These professional labels have definitely added value to D&A Gardens retail products. Check them out for yourself at www.dnagardens.com. (They are delicious! My favorite to date is the Tart Cherry Topping.)
These labels were just the beginning of several more to come. Follow along to catch some more food label designs and learn about something else that is brewing...
Looking to add value to your products with design work? Need access to food labels that have a quick turnaround for Alberta customers? Want a business partner that want to help you succeed? Get in touch today! We would love to hear from you.