Digital Design - Does Your Business Need It?

Updated: Jun 9, 2020

In it's simplest explanation, digital design is designing that makes graphics look their best on digital devices like your computer, smartphone, TV, social media etc.

Digital design is also necessary to make your digitally printed materials look their best. So think about your business cards, printed banners, posters, marketing materials, etc. All of these items require a proper digital file to be produced.

What do you need to design digital files?

You will need a good vector design program and a good amount of knowledge on how to use that program to produce quality files. It is also helpful to:

- understand basic design concepts

- understand the power of color

- basic marketing skills (print and social media)

- graphic or print file requirements for the project you are designing.

Is that beginning to sound like a lot of work? Are you up for the challenge?

If you want to explore designing your own digital graphics there are many options available, some free and some definitely not. What matters more than the price of the program is your skill level in making the program work. Investing in a basic design course might be a good idea if you want to pursue doing your own graphics further.

But if all this talk about design, files, vectors, sizing makes your head spin, then I would suggest looking at outsourcing your digital design needs and put your talents into other parts of your business. The right investment in good digital design can save you time and money (remember time is money too!).

What can you expect when you work with a designer?

As a designer, the first project or two for a business is usually the hardest to get completed. That is because we are just getting to know each other. The designer has to figure out what your business is about, what you want to accomplish and how they can work all that into a design that reflects upon your business in the way that you envisioned it.

You, on the other hand, should be able to communicate your ideas to the designer, know what information you need to get the project started and be ready to provide constructive feedback to move the process along.

Communication is key to keeping a project on track. If the design proofs are not what you were expecting, then go back and have a good conversation with the designer. Sometimes a little misinterpretation of some information can send a design in a different direction! As a designer, I know that what I design one day can be very different from what I would design on another day - that's just how my creative side works. So a quick refocus on a different day may make all the difference in your design.

It may take a project or two to get the kinks out of your working relationship with your designer. Give the process a little bit of time but if it doesn't seem to be a good fit, then search out another designer. Every designer has a different skill set as does every business owner. The real fun starts when the two can get creative together!

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